The Dead Sea
Al-Bahr al-Mayyit (Dead Sea in Arabic)
The Dead Sea’s blend of elemental forces (earth, air, water, and fire) creates the ancient and unique environment that people have sought out for centuries.
Lejum Dead Sea Skin Care draws on these traditions.
Earth
Deep in the Jordan Valley—55 kilometres (34 miles) southeast of Amman, Jordan—is the Dead Sea. Sitting some 400 meters (1,312 feet) below sea level, it is the lowest point on the Earth’s surface.
Dead Sea mud is considered helpful in stimulating blood circulation around joints affected by psoriatic arthritis.
Air
Low humidity (dry air and constantly high temperatures averaging 32 degrees Celsius) are proven to soothe the symptoms of asthma, cystic fibrosis and certain lung diseases.
Water
The Dead Sea has one inlet—the Jordan River. When the water reaches the land-locked Dead Sea, it evaporates leaving behind a dense, rich, natural combination of salts and minerals.
The unusually warm, and incredibly buoyant, water of the Dead Sea is full of naturally occurring minerals, such as bromide, magnesium, iodine, potassium, calcium, and sulphur—all known for their great properties for optimum skin.
Several locations along the Dead Sea shores boast healing thermo-mineral springs. These springs effuse many rich minerals into the water—soaking in the heated sulphur pools activates the circulatory system, increases the rate of skin cell regeneration, and increases the oxygen supply to the body.
The water of the Dead Sea is effective in healing allergies, psoriasis, eczema as well as body and joint pain. It has also been known to help blood circulation and cleanses skin while improving its outer appearance and elasticity.
Fire
The Dead Sea is known for its unique climatic conditions. The area has 330 sunny days a year with less than 50 millimetres (about two inches) of rainfall annually. Average summer temperatures varies between 32 and 39 °C (90 and 102 °F) and average winter temperatures range between 20 and 23 °C (68 and 73 °F).
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